Service
SaaS & web applications
Authentication, billing, data pipelines, and UI grounded in shipping a live SaaS.
What if your next product shipped with the same rigor as software that already has paying customers?
SaaS work is end-to-end product engineering: auth, subscription billing, databases and row-level security, background jobs, and UI that stays fast as features grow — plus operational scaffolding for the first hundred users. I'm not guessing from tutorials; I build and operate willitflow.io.
How it works
- 1Architecture and tech decisions
- 2Build auth, billing, and core features
- 3Ship MVP and instrument funnels
- 4Harden, document, and iterate
Imagine…
- A coherent architecture across frontend, API routes, and persistence
- Payments and entitlements that match how you actually package features
- Instrumentation and funnels you can use for growth — not just uptime pings
- Deployment and hosting choices that fit your stage and compliance needs
- Documentation and patterns your future self (or a hire) will thank you for
- A launch path that separates MVP from the next hardening pass
Technologies used
Could this be you?
- You have an idea beyond a brochure site and need a technical co-builder
- Your prototype outgrew no-code and needs real auth, billing, and data rules
- You want someone who has already carried pagers for production regressions
- Investors or partners expect a credible product — not only a deck
Related projects

Will It Flow
Live rental-analysis SaaS. Real-time cash-flow engine with Freddie Mac rates, rent comps, and programmatic SEO across thousands of pages.
→ Live product · paying users
View details →One Drop Refillery — Website, SEO & Analytics
Zero-waste refill retailer. Wix Classic site with Square checkout, GA4 attribution, on-page SEO, and JSON-LD structured data.
→ Live · client maintains via runbook
View details →Ready to scope this out?
Book a 15-minute call. Describe the problem, I'll map out what the engagement looks like — timeline, approach, and whether it's a fit.
1. You describe the problem
What's broken, what's manual, or what you want built.
2. I scope the work
Timeline, approach, and whether I'm the right fit.
3. You decide
No pressure, no follow-up spam. If it's not a fit, I'll say so.