One Drop Refillery — Website, SEO & Analytics

One Drop Refillery is a zero-waste refill retailer. They needed a marketing site integrated with their existing Square catalog, plus the analytics and search foundation to know what was working.

The problem. The business had a Square POS but no web presence that reflected the quality of the in-store experience. Product catalog, pickup orders, and paid events all lived in different tools. There was no SEO, no analytics, and no way to tell which marketing efforts drove foot traffic or online orders.

What was built. A Wix Classic site integrated with Square for catalog, pickup orders, and paid events. Zapier connects lead forms to Square's CRM. GA4 and Search Console were configured for attribution. On-page SEO and FAQ structured data (JSON-LD) were deployed across the site. Written runbooks were delivered so the team could keep the site accurate without calling a developer.

The outcome. A live site the client maintains themselves, with measurement in place from day one. The team publishes, measures, and iterates using the runbook — exactly the kind of engagement where the consultant ships the work and then gets out of the way.