Dupey ConsultingSERVICE / WEBSITE & SEARCH
Web Design & Development
A SITE THAT SHOWS WHAT YOU DO
Most owners don't want to become webmasters. They need a site that looks like their business, explains what they offer, and gives a visitor a clear way to call, book, or inquire - then they want someone else to handle the rest.
You can hire this on its own. You do not need a full stack of other services to start.
Based in the Chippewa Valley. I work with businesses near and far.
- Typical timeline
- Two to six weeks, depending on scope
- Cost
- Written into the scope before work starts
- After launch
- Optional Website Management, or light edits you handle yourself
WHAT THIS SOLVES
A website that presents the business and makes the next step obvious.
A fit if you have no website yet, the current one is outdated or weak on phones, the contact path doesn't work, or you'd rather run the business than manage the tech. Planning and building a site that shows who you are, what you offer, and how to get in touch.
WHAT I CAN HELP WITH
Hire the website work. Leave the rest unless you need it.
A new website
A first real site - pages for the business and services, with a contact, booking, or inquiry path that works.
Website redesign
When the current site no longer looks like the business, feels stuck on an old template, or makes it hard to see how to hire you.
Mobile-friendly design
Built so the site is usable on a phone - where many local customers will see it first - not only on a desktop.
Contact forms and conversion paths
Call, form, book, or inquire - set up so a visitor can actually take the next step, and so those paths get tested before launch.
Search basics and tracking from launch
Titles, fundamentals, and measurement so you can see whether the site is bringing inquiries. A deeper SEO or analytics program is a separate service if you want that later.
Optional Website Management
After launch you can keep light edits yourself, or I can keep handling the site with ongoing website support - content changes, form checks, monitoring, troubleshooting, and small improvements. Optional either way; not a required retainer.
SEO programs, analytics, automation, and CRM are available separately. They are not required to hire a website.
START A PROJECT →WHAT THE WORK LOOKS LIKE
Design serves the job. It doesn't replace it.
What the site is for
Portray the business clearly, show services or products, and make the next step obvious. Specific copy, real photos, and a clear next step beat flashy layout.
Plan, build, and launch
I plan the pages, write or shape the copy with you, build on the right platform, wire contact or commerce flows, and launch with search and tracking in place - including domain and go-live help when that's part of the scope. You don't need to learn the stack to get a real site live.
Platform that fits the job
Wix or WordPress for most small-business marketing sites. Next.js when the product is genuinely custom. I pick based on what the site needs to do and how involved you want to be later - not what's trendy.
A small-business website's job isn't to win design awards. It's to convince the person who landed on it that the business behind it is real, competent, and worth contacting. I'll push back on bells and whistles that don't help with that.
NOT THIS
- Enterprise CMS implementations (Sitecore, Adobe Experience Manager).
- Headless commerce at scale (Shopify Plus with custom storefronts).
- Design-only with no development - I do both together, not design in isolation.
SELECTED PROOF
The kind of work this service produces.
01WEBSITE
Solid Step Flooring
A new site for a Chippewa Falls flooring contractor: the work they do, a form for a free estimate, and local search.
02WEBSITE
Timeless Touches
A redesign and enhancement of an existing Eau Claire event-decor site: clearer pages, a browsable collection, and a simple way to inquire.
03WEBSITE
One Drop Refillery
A local refill shop needed a website that matched the store - Square checkout, pickup, events, and analytics the owner could run without a developer on call.
HOW AN ENGAGEMENT STARTS
A clear scope before the work starts.
Tell me what needs solving. Then it's built, launched, and supported.
- 01TELL ME WHAT YOU NEED
- 02GET A CLEAR SCOPE
- 03BUILD + LAUNCH
After launch, Website Management is available if you want ongoing website support - optional, not required.
QUESTIONS
A few things people ask before they start.
Can I hire you just for the website?
Yes. A website-only engagement is a complete project. SEO, analytics, automation, and CRM are available if you need them later - they are not a requirement.
Do you only build new sites?
No - and new businesses launching their first site are a common fit. Redesigns of outdated sites are common too. If the platform is sound, we can fix pages, contact flows, mobile usability, and search basics in place. If the wrong tool is holding you back, I'll say so before a rebuild.
Do I have to update the site myself after launch?
No. You can take over the basics if you want, or hire Website Management so I keep handling the site - content changes, form checks, monitoring, troubleshooting, and small improvements. Ongoing website support is optional, scoped clearly, and not unlimited.
Wix, WordPress, or Next.js - how do you choose?
What the site needs to do, what must connect (booking, payments, CRM), and whether you want to stay hands-off or edit a few things yourself. Most small-business sites land on Wix or WordPress; custom products usually need Next.js.
How do you handle SEO and analytics?
Search basics and meaningful tracking are part of the build - not bolted on at the end - so you can see whether the site is helping you get inquiries. An ongoing SEO or analytics program is a separate service.
HAVE A WEBSITE IN MIND?
Tell me what the site needs to do.
You'll get a written scope - what's in, what's out, timeline, and cost - before anything gets built.