Service
Web consulting
GA4, Search Console, structured data, and the SEO work that compounds.
What if every marketing decision was backed by data your team trusted instead of debated?
Web consulting is the work that makes your existing site actually informative. GA4 set up so events fire correctly. Search Console verified and producing useful queries. UTM parameters disciplined enough that you can run an attribution report without it being fiction. Structured data deployed where it earns its keep. Most consulting engagements start with an audit, then we fix the highest-leverage problems first — with implementation, not a 60-page PDF.
How it works
- 1Audit current setup and identify gaps
- 2Prioritize highest-leverage fixes
- 3Implement and verify tracking
- 4Build dashboards and reporting
Imagine…
- Knowing exactly which marketing channels drive revenue
- Dashboards that show what you need to know without 10 clicks
- UTM tracking that reveals your best lead sources
- Attribution models that give you the full customer journey
- Reports your leadership team actually opens
- Search visibility you can measure and improve
Technologies used
Could this be you?
- You're spending on marketing but unsure which channels work
- Your GA4 setup answers different questions every time someone runs a report
- Leadership wants attribution and your current tools can't deliver it
- You're losing rankings and can't tell why
- You want to start measuring what marketing actually drives revenue
Related projects

Will It Flow
Live rental-analysis SaaS. Real-time cash-flow engine with Freddie Mac rates, rent comps, and programmatic SEO across thousands of pages.
→ Live product · paying users
View details →One Drop Refillery — Website, SEO & Analytics
Zero-waste refill retailer. Wix Classic site with Square checkout, GA4 attribution, on-page SEO, and JSON-LD structured data.
→ Live · client maintains via runbook
View details →Marketing Attribution System
End-to-end marketing analytics with UTM tracking and automated ROI reporting for multi-channel campaigns.
→ Campaign-level ROI visibility
View details →Ready to scope this out?
Book a 15-minute call. Describe the problem, I'll map out what the engagement looks like — timeline, approach, and whether it's a fit.
1. You describe the problem
What's broken, what's manual, or what you want built.
2. I scope the work
Timeline, approach, and whether I'm the right fit.
3. You decide
No pressure, no follow-up spam. If it's not a fit, I'll say so.