Dupey ConsultingSERVICE / WEBSITE & SEARCH
SEO, Analytics & Website Improvement
THE SITE YOU HAVE, MADE USEFUL
Most small businesses don't need a new website. They need the one they have to show up for the right searches, and to tell them which marketing actually brings customers.
You can hire SEO-only, analytics-only, or both. You do not need a new website - or any other service - to start.
Based in the Chippewa Valley. I work with businesses near and far.
- Typical timeline
- One to four weeks per audit-and-fix cycle
- Cost
- Written into the scope before work starts
- Hire one
- SEO-only or analytics-only is a complete engagement
WHAT THIS SOLVES
Clearer search, honest numbers, and changes on the site you already have.
Improving the site and marketing setup you already run - search fundamentals, local relevance signals, GA4 that records what actually happened, and UTMs you can trust. A fit if you're spending on marketing without a clear read, or starting from zero on tracking. New websites live on Web Design & Development.
WHAT I CAN HELP WITH
SEO, local SEO, analytics, or fixes. Hire what you need.
SEO fundamentals
Search Console verified and read, titles and on-page basics, structured data where it earns its keep, and pages that match how people actually search. Fundamentals - not guaranteed rankings or enterprise link-building.
Local SEO
Help with the signals that matter for nearby customers: clear service information on the site, Google Business Profile alignment, and technical/search basics so the business is easier to understand and find locally. I don't control Google's rankings.
Analytics & conversion tracking
GA4 events and conversions that match the sales path, Search Console, UTM conventions across channels, and reporting so you can see which marketing produced a lead or customer.
Website improvement
Audits that produce implementation. If a page, form, or path is broken and high-leverage, I fix it. If it's larger, you get a short write-up and a scoped next step - not a 60-page PDF.
A new website is a separate service. Paid media management and link-building are out of scope. You can hire this without either.
START A PROJECT →WHAT THE WORK LOOKS LIKE
Measurement first. Then the highest-leverage fix.
Search fundamentals
I'm not a career SEO shop, and I won't sell enterprise theater a local service site doesn't need. What I'm good at is the work that moves the needle for most small businesses: titles, Search Console, structured data, and pages that match real queries.
Tracking that answers a question
Default GA4 tells you traffic arrived, not what it did. We pick the events that matter - form fills, calls, purchases, the click that means someone is hiring you - then set conversions and campaign labels so the numbers match ads and the CRM as closely as the tools allow.
An audit that produces fixes
Most audits are a document that sits in a Drive folder. Mine are short, prioritized, and paired with implementation. Easy wins get done. Complex work gets a clear recommendation you can hire or skip.
For most small and new businesses, honest analytics and correct basics beat specialist-agency edges. I'll say so if a problem actually needs a dedicated SEO firm.
NOT THIS
- Link-building and outreach SEO - that's an agency lane, not a solo one.
- Paid media management (Google Ads, Meta Ads) - I'll set up the measurement so you can run paid media intelligently, but I don't run the campaigns.
- Guaranteed rankings or #1 placement claims - nobody honest can promise that.
- New website builds - that's Web Design & Development.
SELECTED PROOF
The kind of work this service produces.
01ANALYTICS
Marketing Attribution
Marketing spend looked busy in clicks and opens, but nobody could defend which channels actually produced clients. Wired tracking and reporting so ROI was clear.
02SEO
Timeless Touches
Local SEO on an existing Eau Claire event-decor site, so people in the Chippewa Valley can find the business.
03ANALYTICS + SEO
One Drop Refillery
GA4 and Search Console on a live local shop - purchase, signup, call, and directions events the owner can read without a developer on call.
HOW AN ENGAGEMENT STARTS
A clear scope before the work starts.
Tell me what needs solving. Then it's built, launched, and supported.
- 01TELL ME WHAT YOU NEED
- 02GET A CLEAR SCOPE
- 03BUILD + LAUNCH
After launch, Website Management is available if you want ongoing website support - optional, not required.
QUESTIONS
A few things people ask before they start.
Can I hire SEO or analytics without a new website?
Yes. This work is usually on the site you already have. A new site is a separate service if you need one - it is not a requirement.
I don't have tracking set up yet - is that too early?
No - that's often the best time. Getting measurement right from launch is easier than untangling a year of messy data. If you're already spending on marketing, you want a clear read before you scale spend.
My numbers don't match ads or the CRM - can you fix that?
Usually. It's almost always how events are defined, how tags are set up, and how campaigns are labeled. We end with agreed definitions and reports you can repeat - not a one-off export.
Do you only deliver audits?
Audits are a starting point when needed - fixing things is the default. If a change is high leverage, I make the change rather than parking it in a deck.
Can you help us show up better in Google?
Yes for the fundamentals: clear pages, titles, local relevance signals, and the basics search engines and Google Business Profile need to understand the business. I won't promise rankings, and I won't sell enterprise SEO theater a local service site doesn't need.
WANT CLEARER NUMBERS - OR TO GET FOUND?
Tell me what isn't making sense yet.
You'll get a written scope - what's in, what's out, timeline, and cost - before any tracking or page work starts.